Viral Advertising

Viral advertising is the use of using social media and the internet to promote a new product. This is a very cheap way to promote the new release as it does not cost anything to make social media account such as Facebook, Twitter, Instagram, Youtube etc.

  A successful way of promoting new releases can   be in different ways such as online videos, hunts in set locations of the film.

Batman the Dark Knight Rises used a viral advertising method of a hunt in a city. They used clues around the city and at the end of the hunt they saw a billboard with the date of release.