Viral advertising is the use of media to advertise a product cheaply for example using social networking such as Facebook, Twitter, Instagram, Youtube e.t.c. Viral advertising is a cheap way of using technologies for brand awareness. Many companies use viral ads due to the fact technologies are popular so social networks are more likely to gain more views for a brand so the use of videos and flyers or games have a huge impact on the audience.
Videos are a main use for viral advertising as this is seen over YouTube, Facebook and other places. This is an example of Evian and Spiderman using each other to promote their brand, so Spiderman advertises the film at the same time as Evian water.
Another example would be James Bond as this involves a machine which gets you involved with the film for example a 'james bond' experience. This is also an entertaining video so this video also advertises as it will become popular at the same time as promoting the film.
One of the biggest viral campaigns would be The Dark Knight. This contained a range of videos, games, flyers, actual audience involvement, Phone campaigns e.t.c this was a huge hit as worldwide audiences got involved and the film had a huge profit from this.
Group picture
cameron is spiderman thats why he wasn't here for the picture
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