Evaluation Question 4

Evaluation Question 1

Evaluation Question 2

How effective is the combination of your main media product and the ancillary texts?


From the main brief we were aiming to produce a high quality 5 minute short film. We aimed to create a psychological thriller to demonstrate a downfall of the main character. We were trying to achieve an emotional effect on the audience to feel sympathy for this character. This is also achieved within the two advertising products, the radio trailer and poster. It is achieved in the poster as It demonstrates a blurred image of a little girl who is the main characters daughter. This demonstrates what he's lost through gambling and creates sympathy from the audience. The radio trailer gives away a brief example of how he lost everything when you hear the words 'all in' which demonstrates how he put everything on the line. The car engine noise shows how the film makes the audience think about what could be happening in this scene which is also a good technique for advertising the product as it means they will want to know what is happening.

The two products are effective in selling our product as it creates that emotional effect we want to create for our character in the film. The poster demonstrates a little girl with a blurred face which suggest a sinister storyline which is suggested from the title 'Unhinged'. This is similar with the radio trailer as it shows sounds of rustling, car engines and also script. All these features help sell the product as it says 'All In' which makes the audience want to know what the character risked.

c) Make comparisons with real advertising products.

Our radio trailer in comparison to mainstream trailers has a very professional standard. It displays many features which the others have for example brief sounds from the film to give away what is happening for example the car engine. But also we have a voice over explaining what the storyline is and when the film is released. Many trailers are different in some perspectives as there isn't really a narrative voice over in some but trailers such as taken which refers to the popular 'I will find you, I will kill you' line is similar to ours as ours say 'he has nothing else left to loose'. This is a key line to what the characters situation is. So our trailer does fit its purpose of advertising our product as it has the conventions of many other trailers.

In addition to this our poster created a very professional look as it displayed many aspects of film posters such as ratings from magazines and also all the production names along the bottom. The font of the title refers to the film unhinged as it isn't normal and suggests to the audience to think what isn't normal. Our logo's give it a professional look too as it shows we are professional.

Evaluation Question 3

Question 3 Evaluation

1. How did you respond to the original brief with the audience in mind? Give details of audience research carried out at the planning stage.

During the planning stages, we firstly decided on a prominent genre in our group which was a Psychological Thriller. With the storyline in mind, we created a brief questionnaire to distribute to our target audience to evaluate our idea. We recorded their answers using the Sony HD 1000 camera and then placed it on YouTube. This allowed us to embed it onto our blog where we could then start the research stage. From our results we saw that our age rating was the right choice and that it was the correct genre choice as the audience mostly agreed with our genre choice. After these results we decided to research into camera shots, props, music all linked with our genre. When filming we ensured that we followed all conventions linked with our genre and to make sure we did this, we produced a rough cut of our film to ask the audience if we conformed to the conventions of this genre.

1. In filming and editing how did you ensure meaning would be apparent to the audience? What creative decisions did you make in planning, rehearsing, filming and editing that were influenced by your sense of the audience and how they might interpret your finished film?

Within the filming and editing we produced many ideas from camerawork to editing to portray things in certain ways. The way in which we wanted to portray the character was to feel like he was intoxicated and to show him as an alcoholic. Close-ups of the characters face were added to show the characters emotional distress and also the use of focus change was used in a point of view to create a blurred vision to portray the alcoholic affect that is on the character. As well as this when filming certain scenes for example the poker scene, it was too light and happy so we had to create a darker atmosphere by covering windows and other possible lighting issues. However this created an incorrect mood for our film as the lighting then changed orange which was resolved in the editing process as we colour corrected the shots using the colour wheel. Also in the poker scene we wanted to create a blurred memory so as the scene ended we used an overlapping effect and a change in opacity to portray a flashback.

c) How did the in audience respond when you trialled aspects of your film?

We created a rough cut to see how the audience would respond to the brief aspects of our film. We placed this on YouTube and produced a questionnaire to be able to evaluate and change some parts of the film which the audience felt weren’t relatable.

The audience feedback from the rough cut helped a lot in terms of testing our genre and if we portrayed the character in the right way. The audience described our character in all the right ways which showed that our rough cut demonstrated the right techniques to portray the character. As well as this we asked what the target audience is and if the plot was understandable. From the feedback it showed that our audience was both male and females. Also, it showed that our plot was understandable to the audience which helped us move forward with the film as we had already made the storyline understandable.

Evaluation Question 4

Evaluation Question 4 from Arron Bettley

Evaluation Question 1

Make your own mind maps with Mindomo.

Evaluation question 2